ZeroHedge.com was established in 2009 by Daniel Ivandjiiski, a Bulgarian-born, U.S.-based, former investment banker and capital markets trader. Finding a unique opportunity amid the global financial crisis, Daniel launched ZeroHedge with the aim to provide in-depth analysis and news on financial markets, often with a contrarian viewpoint. The news platform remains under Daniel's ownership to this day. ZeroHedge offers comprehensive coverage of a variety of news sectors, including financial markets, economics, and geopolitics, with occasional insights into science, technology, and other popular topics. The news source operates from the United States. It has carved a niche for itself among readers who appreciate its singular take on financial markets and worldwide political scenarios. One interesting fact: Despite its rather unconventional style and occasionally controversial content, ZeroHedge has achieved considerable popularity. The site functions under a collective pseudonym, 'Tyler Durden,' which is a character from the novel and film "Fight Club." This approach has successfully drawn intrigue and mystery around the news source's identity, contributing to its unique appeal.