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-44% Medium Left

Bias Meter

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Bias Meter

How the Rating is Determined
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Salon has a Bias Score of -44% Medium Left which is based on a variety of factors including its policy and politician leanings, article ratings, and the use of biased language. Its Reliability is rated as Average, and additional analytical insights are available in the other tabs.

  • Bias Rating

    -44% Medium Left

  • Reliability
    65% Reliable Average
  • Policy Leanings

    6% Center

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    Average Reliability

    *Our bias meter rating uses data science including sentiment analysis, machine learning and our proprietary algorithm for determining biases in news articles. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative and 0% being neutral. The rating is an independent analysis and is not affiliated nor sponsored by the news source or any other organization.

  • Politician Portrayal

    3% negative

Salon Editorial Patterns

Salon’s coverage of political topics often reflects a Medium Left bias, with consistent patterns in phrasing, source selection, and thematic focus that are Moderately Liberal. While the publication demonstrates journalistic standards in many of its reports, the choice of issues, framing, and word usage can indicate a political slant. The editorial patterns tend to be center-leaning.

Coverage of Liberal vs. Conservative Topics

Salon’s articles include hot-button issues for the left, such as ICE, racial discrimination, and foreign policy. These articles tend to show favoritism to the liberal side of the argument. However, its coverage of topics related to abortion rights, clean energy, and anti-discrimination laws frequently aligns with liberal viewpoints, using inclusive and affirmative language to frame these policies as necessary reforms.

On the other hand, articles covering conservative figures or Republican-led initiatives often employ a more critical tone. Biasly’s analysis of recent Salon articles reveals a tendency to highlight controversies or opposition surrounding Republican policies, while downplaying positive aspects or conservative rationale. For example, in political campaign coverage, Republican candidates may receive more scrutiny, with an emphasis on potential missteps or public backlash.

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Salon Bias Analysis

Salon is an online news and opinion website that was founded in 1995 by David Talbot, a journalist and author. Talbot launched  Salon with the goal of creating a digital publication that would provide a platform for in-depth, progressive commentary and analysis on a wide range of topics. The website was one of the earliest online-only news publications, emerging during the early days of the internet when the digital media landscape was still taking shape.

While Salon’s primary coverage areas include national politics, social issues, and cultural trends, the website also features content on technology, science, and lifestyle topics.

As a leading media outlet in San Francisco, Salon plays a significant role in shaping public perception. This article delves into Salon’s editorial tendencies to explore whether political bias is present and, if so, to what degree.

Is Salon Biased?

Based on Biasly’s evaluations, Salon is rated as Medium Left.

By examining content patterns and the broader context of media influence, we aim to offer a balanced perspective on Salon’s political bias—and contribute to the ongoing discussion about bias in the news.

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Salon Reliability Analysis

Is Salon Reliable?

Salon finds itself toward the middle of the spectrum, with neither high nor low accuracy. Its status as a local news outlet contributes to its moderate reputation for reliability.

At Biasly, we specialize in evaluating not just bias but also the reliability of media outlets. Let’s explore the accuracy and trustworthiness of Salon.

How to Evaluate Reliability?

Reliability refers to how trustworthy or accurate a news source is. If we can’t trust what we read, then continuing to consume content from that outlet serves little purpose. So how do we evaluate a news outlet’s reliability?

There are several potential measures of reliability to look out for when determining whether a media source is reliable. Red flags for an unreliable article can include wild, unsubstantiated claims, facts that depend on other unreliable sources, heavy use of opinionated language, and more. In contrast, hallmarks of a reliable source include:

  • Absence of subjective language
  • Citing credible sources (e.g., .gov, .edu, academic references)
  • Verifiable facts and statistics from multiple outlets
  • Use of primary sources, like interviews or transcripts
  • Consistency with coverage across other platforms

Biasly’s reliability scores incorporate these elements in evaluating media outlets.

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Funding and Ownership

Last updated: February 4, 2026

Who Owns Salon?

David Talbot left the company in 2005. They faced severe economic struggles after his departure. This led to the company’s sale to Proper Media in 2019. Proper Media did a strong job of rebuilding the company. In 2023, Find.Co bought 100 percent of the company’s assets. It’s estimated that Proper Media made over $50 million in its four years of ownership. Find.co is led by CEO Mendel Benoit.

Who Funds Salon?

Salon makes nearly all of its money from advertising revenue. Although they do have a subscription service, nearly all of their content is free to view. Since 2019, they have been modernizing by adding video content and newsletters. This content has helped increase traffic. Advertisers, generally speaking, prefer to advertise on video content.

Additional Insights

News Source Comparison

When it comes to news source comparison, Salon is often evaluated alongside other regional and national outlets that lean left. Sources like The Washington Post, The Atlantic, and Vice often present similar tones and editorial philosophies. While Salon maintains a Medium Left media bias, it differs from strongly partisan sources in that it occasionally includes opposing viewpoints and strives for regional coverage balance.

This puts it in contrast to more biased media outlets that consistently present one-sided narratives without factual counterpoints. Readers seeking balanced political coverage may compare Salon’s framing of issues with outlets rated as Center or Lean Right on our Media Bias Chart, or explore other regional papers on our Similar Sources page.

Notable Contributors and Authors

Salon features a diverse range of reporters and columnists, many of whom are deeply familiar with the political and social climate.

Sophia Tesfaye is one of the most notable writers currently working for Salon. She has a master’s degree in political communication from American University. Before entering the news industry, she had a three-year career in research. She joined Salon in 2015 as the deputy political editor. She was promoted to Senior Politics Editor in 2019, a role she holds to this day.

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Frequently Asked Questions

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Ratings are based on recent news using data science and A.I. technology.