Inside Starmer's plan to sell EU deal by making it 'f**k all to do with Brexit'
- Bias Rating
- Reliability
60% ReliableAverage
- Policy Leaning
-24% Somewhat Left
- Politician Portrayal
50% Positive
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Bias Score Analysis
The A.I. bias rating includes policy and politician portrayal leanings based on the author’s tone found in the article using machine learning. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative, and 0% being neutral.
Sentiments
4% Positive
- Liberal
- Conservative
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Reliability Score Analysis
Policy Leaning Analysis
Politician Portrayal Analysis
Bias Meter
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-100%
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100%
Conservative

Contributing sentiments towards policy:
56% : "In the past people might have just said, 'Oh you're renegotiating Brexit,' but Trump has changed the dynamic - now it's all about trade deals, a trade deal with India, with the US and now with the EU.54% : "I would not, if I was Reform, focus on Brexit," Crouch told The i Paper.
52% : You can't just replace non-EU migrants with EU ones.
52% : " A Labour MP said the Donald Trump-era of trade and deals has opened an opportunity to reframe Brexit and EU relations.
51% : " According to pollster Luke Tryl, director of More In Common, the Government has a "fine line to walk" and must not alienate Red Wall voters or reopen Brexit rows amid "public exhaustion".
50% : He can also point to agreement in principle from the EU that any scheme will be capped, time-limited and restricted by visas.
49% : They protect our industries, deliver growth and provide security and stability in a time of global turbulence.' "Basically, muscular patriotic capitalism!" The biggest risk remains youth mobility, a plan that would allow under-30s to travel, work and study more freely between the UK and EU.
49% : He warned Reform not to fall back on old Eurosceptic complaints around aligning with EU rules and giving up sovereignty.
48% : Sir Keir Starmer's Brexit reset is expected to become a reality on Monday when the UK and EU are due to sign an agreement on closer co-operation over security, trade and migration.
47% : " A senior former Labour comms expert says the deal should be presented as the UK "trading our way out of the cost of living crisis", adding: "This reset is f**k all to do with Brexit, it is 100 per cent totally laser-focused on easing the cost of living pressures on everyday people across the country, and any politician who wants to make it about a decade old Brexit fight is simply saying they don't care about the cost of living pressures people feel.
46% : "We're free trade over ideology, and any EU rules we sign up for are only going to send us in a race to the top on standards.
46% : "We need to show that the diplomatic approach works," the MP said. Walthamstow MP Stella Creasy, chair of the Labour Movement for Europe, said Reform was no longer focused on Brexit and did not mention Europe once in any of its local election campaign leaflets, and so Starmer should be unafraid about trumpeting the benefits of the deal.
45% : The Government is still pushing for concessions from the EU on migrant returns to tackle the Channel crisis, and a deal to avoid the bloc's incoming Entry Exit System (EES), which will force travellers into long airport queues to input biometric data.
44% : They said the PM was likely to highlight the benefit to "bills and jobs" and argue that aligning with EU rules is not about reversing Brexit, as the UK will not rejoin the customs union or single market.
44% : "I would focus on immigration, and pretend that Brexit doesn't exist.
43% : Nearly a decade after the referendum vote to leave the EU, this seismic moment is likely to reinforce the belief many peolple hold that Brexit has not worked.
33% : He said: "It's worth remembering that a plurality of the public think that Brexit could have worked - it was just handled badly by politicians - rather than Brexit never could have worked and the Government will want to approach resetting relations with the EU with this in mind.
*Our bias meter rating uses data science including sentiment analysis, machine learning and our proprietary algorithm for determining biases in news articles. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative, and 0% being neutral. The rating is an independent analysis and is not affiliated nor sponsored by the news source or any other organization.