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Business Insider Article Rating

Make me look less American: Brands are changing up their ads amid Trump's trade war

  • Bias Rating
  • Reliability

    75% ReliableGood

  • Policy Leaning

    -26% Somewhat Left

  • Politician Portrayal

    -4% Negative

Bias Score Analysis

The A.I. bias rating includes policy and politician portrayal leanings based on the author’s tone found in the article using machine learning. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative, and 0% being neutral.

Sentiments

Overall Sentiment

20% Positive

  •   Liberal
  •   Conservative
SentenceSentimentBias
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Bias Meter

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-100%
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100%
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Bias Meter

Contributing sentiments towards policy:

65% : The results were bad news for Brand America: McDonald's said the surveys found an "eight to 10 points" increase in anti-American sentiment.
53% : In Europe, some shoppers are using an app called "BrandSnap" to help them identity EU alternatives to US products.
45% : " On earnings calls in recent weeks, execs across corporate America representing brands from Harley-Davidson to Skechers to KFC were peppered with questions from analysts about whether they're facing pressure internationally from anti-American consumer sentiment.

*Our bias meter rating uses data science including sentiment analysis, machine learning and our proprietary algorithm for determining biases in news articles. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative, and 0% being neutral. The rating is an independent analysis and is not affiliated nor sponsored by the news source or any other organization.

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