MMA Global Launches Bold New Era as the Marketing + Media Alliance, Advancing Marketers' Ability to Create Value

Contributing sentiments towards policy:

62% : In this new chapter, MMA is issuing a bold call to action to the industry: A Final Call to Action "If you have ideas or are doing work that can revolutionize how marketers create value, bring it to MMA," said Dadwal.
58% : Catherine Hindra Sutjahyo, Vice President Director and Deputy Chief Executive Officer, GoTo Chair Emeritus: Ashutosh Srivastava, Founder and Chairman, Veros Ventures Pte Ltd MMA: Rohit Dadwal, CEO, Marketing + Media Alliance APAC | Global Head of SMARTIES WW and BOD Asia Pacific, MMA APAC Board of Directors Rishi Bedi, Managing Director, APAC, Ogury Lex Bradshaw-Zanger, Chief Marketing & Digital Officer, SAPMENA Region, L'Oreal Groupe Dhiren Amin, Chief Customer Officer, Income Insurance APAC Sapna Chadha, MMA India Board Member; Vice President, Southeast Asia and South Asia Frontier, Google Asia Pacific Sean Cheng, Managing Director (E-Commerce) and Chief Omnichannel Officer, FairPrice Group Richa Goswami, Group Chief Marketing Officer, Fidelity International Singapore Benjamin Joe, Vice President, Southeast Asia and Emerging Markets, Meta Ken Mandel, Regional Managing Director & Head of GrabAds and Enterprise, GrabAds Vishnu Mohan, Chairman, Avyan Holdings - Partner & Chief Executive Officer, DEPT Josephine Tan VP, APAC Digital Hub, Diageo Simon Morgan, Vice President, Client Development, APAC, The Trade Desk Dirk E.G van Motman, Founder & Chair, UN:ventures Julie Nestor, Executive Vice President, Head of Marketing and Communications, Asia Pacific, Mastercard Margot Torres, Managing Director, McDonald's Philippines Amrita Randhawa, Chief Executive Officer, Singapore & Southeast Asia, Publicis Groupe Venkatram Pattabhiraman (Venkat), Senior Vice President - Analytics & Insights| Digital Marketing & Media | Commercial Leader, Procter & Gamble Asia Sindhuja Rai, Chief Client Officer, APMEA, WPP Media Joe Nguyen, Senior Strategic Advisor, H+ D Shivakumar, Operating Partner, Advent International (ADVERTORIAL DISCLAIMER:
54% : - Conducted over two dozen AI-driven ad personalization experiments, yielding an average performance lift of +160% -- with an upper achievement of +272% in machine learning optimization. - Built the first organizational team measurement model that identifies which internal changes drive sales growth -- and which changes reduce sales. - Designed a financial formula for CMOs that directly connects marketing activity to enterprise value (now in final validation). - Disproved long-held myths through neuroscience research that time has zero relationship to advertising effectiveness (an otherwise commonly held belief). -

*Our bias meter rating uses data science including sentiment analysis, machine learning and our proprietary algorithm for determining biases in news articles. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative, and 0% being neutral. The rating is an independent analysis and is not affiliated nor sponsored by the news source or any other organization.