Press Release from Business Wire: Ant Group

Contributing sentiments towards policy:

60% : By highlighting endangered species from the IUCN Red List on Ant Forest, the initiative raised public awareness and inspired action to protect them.
59% : Launched in 2016 within the Alipay app, Ant Forest rewards users with virtual "green energy points" for eco-friendly actions such as cycling to work, using public transportation, or recycling.
59% : At the World Conservation Congress 2025,DANAand Ant International, together with Konservasi International, unveiled the Ocean Buddy initiative, an interactive in-app mini program to raise awareness and drive long-term public participation in marine conservation among DANA's 200 million users in Indonesia.
58% : The Ant Forest Model: Turning "Points" into Real-World Impact Jing shared the story of Alipay Ant Forest, a green initiative that empowers the general public to take part in environmental protection through simple, daily low-carbon actions.
58% : These points are then translated into tangible outcomes: Ant Group funds real-world tree planting, biodiversity conservation, and habitat restoration projects in partnership with NGOs and environmental organizations.

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