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-16% Somewhat Left

Bias Meter

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Bias Meter

How the Rating is Determined
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CNBC has a Bias Score of -16% Somewhat Left which is based on a variety of factors including its policy and politician leanings, article ratings, and the use of biased language. Its Reliability is rated as Good, and additional analytical insights are available in the other tabs.
  • Bias Rating

    -16% Somewhat Left

  • Reliability
    73% Reliable Good
  • Policy Leanings

    -8% Center

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    Average Reliability

    *Our bias meter rating uses data science including sentiment analysis, machine learning and our proprietary algorithm for determining biases in news articles. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative and 0% being neutral. The rating is an independent analysis and is not affiliated nor sponsored by the news source or any other organization.

  • Politician Portrayal

    17% positive

Analysis of CNBC Articles

Analysis of Bias in CNBC Online Articles

To evaluate the bias of online articles, we can analyze select CNBC articles through several of Biasly’s bias rating criteria: Tone, Tendency, Author, Diction, and Expediency Bias.

  • Tone: The overall attitude conveyed by the article
  • Diction: Specific word choices made by the writer
  • Author: The background and social presence of the journalist
  • Tendency: Patterns of bias in the writer’s broader body of work
  • Expediency Bias: Quick visual or textual indicators like headlines and photos that imply bias

Headline announcing the Federal Reserve's upcoming interest rate decision on Wednesday, with publication details and audio playback options below.

Expand Analysis of CNBC Articles

CNBC Bias Overview

CNBC was created to provide financial news and information to investors and business professionals. Today, CNBC covers business, economic trends, the financial market, and technology. With two Emmys for business and financial reporting, CNBC has positioned itself as a prominent source for economic reporting.

According to CNBC, CNBC reaches half a billion people every month across multiple platforms. With such high viewership, CNBC plays a significant role in shaping how readers view the market and the economy. We will take a look at how CNBC deals with political bias.

Is CNBC Biased?

Based on Biasly’s evaluations, CNBC is rated as Somewhat Left.

By examining content patterns and the broader context of media influence, we aim to offer a balanced perspective on CNBC’s political bias—and contribute to the ongoing discussion about bias in the news.

How Does Biasly Rate News Sources?

Biasly uses proprietary algorithms and a team of analysts to provide comprehensive bias evaluations across thousands of news outlets. Over 200,000 articles from more than 3,200 sources have been analyzed to identify the most accurate and unbiased stories.

Biasly assigns each outlet three key scores:

  • Reliability Score – Reflects factual accuracy
  • AI Bias Score – Generated via natural language processing
  • Analyst Bias Score – Assessed by human political analysts

Expand CNBC Bias Overview

CNBC Reliability Overview

Is CNBC Reliable?

CNBC finds itself with a Good reliability score. Its status as a reputable financial journal contributes to its reliability score. According to USTVDB, as of Sunday, March 8th, 2026, CNBC is the 60th most popular channel on TV. CNBC is watched by an average of 124,000 people per day. With such a high viewership, it is important to evaluate how reliable CNBC is. CNBC also reports on economic and investment data. Readers may make financial decisions based on the information  CNBC provides. Let’s look at the reliability of some of  CNBC’s articles.

How to Evaluate Reliability?

Reliability refers to how trustworthy or accurate a news source is. If we can’t trust what we read, then continuing to consume content from that outlet serves little purpose. So how do we evaluate a news outlet’s reliability?

There are several key indicators of reliability to consider when assessing a media source. Red flags of an unreliable article can include wild, unsubstantiated claims, facts that depend on other unreliable sources, heavy use of opinionated language, and more. In contrast, hallmarks of a reliable source include:

  • Absence of subjective language
  • Citing credible sources (e.g., .gov, .edu, academic references)
  • Verifiable facts and statistics from multiple outlets
  • Use of primary sources, like interviews or transcripts
  • Consistency with coverage across other platforms

Biasly’s reliability scores incorporate these elements in evaluating media outlets.

Expand CNBC Reliability Overview

CNBC Editorial Patterns

CNBC’s coverage of political topics often reflects a Somewhat Left bias, with consistent patterns in phrasing, source selection, and thematic focus that are Slightly Liberal. While CNBC mostly focuses on business and financial news, economics can intersect with politics. The analysis will look at how CNBC connects the financial sector and current politics.

Coverage of Liberal vs. Conservative Topics

CNBC’s articles mostly focus on the financial world. When a political act affects the economy or global market, CNBC is often the first to report on it. Due to this, CNBC mostly remains neutral on other political topics. The only topics where CNBC shows a liberal bias are abortion, affirmative action, the border wall, and Black Lives Matter politicalization. This report will dive deeper into how CNBC reports on topics that are currently affecting everyday Americans, investors, and business professionals.

Policy and Issue Framing

CNBC’s articles mostly focus on economics, but economics and politics interact frequently. CNBC often discusses how changes in the economy and stock market affect consumers and the national and international markets.

When it comes to abortion, affirmative action, and the border wall, CNBC covers the topics with a sympathetic tone and sometimes frames policy discussion in ways that highlight potential benefits of certain legislative actions. Other topics such as anti-discrimination laws, Brexit, and border asylum for refugees.

Expand CNBC Editorial Patterns

Funding and Ownership

Who Owns CNBC?

Brian Roberts, Comcast CEO

Brian Roberts, Comcast CEO – Source: Wikimedia Commons

CNBC is owned by Versant Media Group. Versant Media Group is a new independent publicly traded company created by Comcast. The CEO of Comcast is Brian Roberts, who is pictured above. CNBC is run by its President, KC Sullivan. He was previously the President & Managing Director of Global Advertising & Partnerships for NBCUniversal, based in London. He created the global partnerships team and cultivated strong relationships with Sky Media in the United Kingdom, Italy, and Germany. Through that relationship, a new partnership, RTL Ad Alliance, was formed.

Before this, Sullivan was President and Managing Director of CNBC international. When he first joined NBCUniversal in 2009, he served as CNBC’s Chief Financial Officer. Three years later, he became the CFO of NBCUniversal News Group. He has decades of experience in finance and reporting.

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Additional Insights

News Source Comparison

When comparing news sources, CNBC is often evaluated alongside other regional and national outlets that lean left or center-left. Sources like USA Today, AP News, or NBC News often present similar tones and editorial philosophies. While CNBC maintains a Somewhat Left media bias, it differs from strongly partisan sources in that it occasionally includes opposing viewpoints and strives for a balanced regional coverage.

This contrasts with more biased media outlets that consistently present one-sided narratives without factual counterpoints. Readers seeking balanced political coverage may compare CNBC’s framing of issues with outlets rated as Center or Lean Right on our Media Bias Chart, or explore other regional papers on our Similar Sources page.

Notable Contributors and Authors

CNBC features a diverse range of reporters who are deeply familiar with economics and politics. One notable example is Jeff Cox. Cox’s articles are among the most-viewed for CNBC, and he is one of the most respected economists and analysts in the financial world. Another is Robert Frank, an award-winning journalist and best-selling author.

Other members of CNBC’s teams are well versed in topics including economics, policy, and the financial world. Their work is highly regarded in the financial community.

Expand Additional Insights

Frequently Asked Questions

Is CNBC considered left or right-leaning?
Has CNBC been accused of fake news or misinformation?
How does Biasly determine bias in news sources?
Is CNBC reliable for fact-based reporting?