Founded in 2005 by Kevin Ma, Hypebeast started as a simple blog to share news about streetwear and sneaker culture. The idea came from Kevin's passion for fashion and his desire to create a platform that would highlight the latest trends in streetwear and lifestyle. Today, Hypebeast is owned by Hypebeast Ltd., which has expanded the brand into a global media company focused on fashion, art, and culture. Today, Hypebeast covers a wide range of topics including fashion, music, art, lifestyle, and sneaker releases. Based in Hong Kong, the publication aims to keep its readers informed about significant developments in the streetwear and lifestyle sectors, providing articles, interviews, and features that resonate with a young, trend-conscious audience. One interesting fact: A unique aspect of Hypebeast is its influence on the fashion industry; it has become a go-to source for brands and designers looking to connect with the streetwear community, often shaping trends and driving sales in the fashion world.