Insider was founded in 2007 as a digital media company focused on delivering news and information to a young, tech-savvy audience. The idea for Insider came from a group of entrepreneurs and media professionals who recognized the growing demand for online content that was engaging, visually-driven, and tailored to the interests and preferences of millennials and Gen Z consumers. Insider was originally launched under the name Business Insider, with a focus on business and technology news. In 2016, the company rebranded to Insider, expanding its coverage to include a wider range of topics. Today, Insider is owned by Axel Springer, a leading European digital publishing house. Based in New York City, Insider covers a diverse range of news and lifestyle topics, including business, technology, entertainment, travel, food, and culture. The website's content is designed to be easily digestible and shareable, with a heavy emphasis on visual elements such as videos, infographics, and interactive features. While Insider's coverage spans a broad spectrum, the publication is particularly known for its in-depth reporting on the latest trends, innovations, and consumer insights that are relevant to its young, tech-savvy audience. Insider also has a strong presence on social media platforms, where it engages with its readers and shares its content. One interesting fact: A unique aspect of Insider is its commitment to data-driven journalism. The publication has a dedicated team of data analysts and visualization experts who work to uncover and present complex information in a clear, visually-appealing manner. This data-centric approach allows Insider to offer its readers a more nuanced and evidence-based understanding of the topics it covers, setting it apart from some other news outlets that may rely more heavily on traditional reporting methods.