Know Your Meme was founded in 2007 by a group of employees at the online video studio Rocketboom - Kenyatta Cheese, Jamie Wilkinson, and Elspeth Rountree. The idea came from their observation that advertisers were using internet memes without acknowledging their online origins, so they decided to create a platform to research and document the history and origins of these viral phenomena. In 2011, the website was acquired by Cheezburger Network, a company known for other popular internet culture sites like FAIL Blog and I Can Has Cheezburger. In 2016, Cheezburger was then acquired by Literally Media, the current owner of Know Your Meme. Today, Know Your Meme covers a wide range of news and information related to internet culture, including memes, viral videos, image macros, catchphrases, and internet celebrities. The website is based in New York City and serves a global audience, providing a comprehensive database and research on the evolution of online trends and phenomena. **One interesting fact**: Despite having no formal journalism background, the founders of Know Your Meme were able to establish the site as the most authoritative source on internet memes and viral content, earning recognition from prestigious publications like Time Magazine and the Webby Awards.