KOAA is a television station and daily newspaper. Its goal is to focus on the why of every story rather than create an intimate interaction with its viewers. The niche of the station is to provide news to the people of Colorado and a few of its neighboring states. It also provides news about weather, the local community, national, and world news. It was created in 1953 as KCSJ, but later the owners of KOA-TV bought it and changed it to KOAA. It is currently owned by E.W. Scripps Company, headquartered in Pueblo, Colorado. According to Similar Web, it has an average website visit of 420,000 and is ranked 25,001 among other media sources in the United States.