Bias Meter

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Liberal

Very
Liberal

Somewhat Liberal

Center

Somewhat Conservative

Very
Conservative

Extremely
Conservative

-100%
Liberal

100%
Conservative

Bias Meter

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London Free Press is a daily newspaper that has the largest circulation of any newspaper in Southwestern Ontario. The niche of the paper is local breaking news in London. The paper also covers news on business, art, life, comics, sports, and opinion columns. It was founded in 1849 by William Sutherland and is currently owned by Postmedia Network, headquartered in London, Ontario, Canada. The website lfpress.com has 850,300 visits and is ranked 1,847 among other media sources in Canada based on Similar Web.
London is ranked 4,474 among other media sources and has an average of 1,246,000 monthly visits according to Similar Web.
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London has a Bias Score of 8% Center which is based on a variety of factors including its policy and politician leanings, article ratings, and the use of biased language. Its Reliability is rated as Fair, and additional analytical insights are available in the other tabs.

  • Bias Rating

    8% Center

  • Policy Leanings

    -6% Center

    Extremely
    Liberal

    Very
    Liberal

    Moderately
    Liberal

    Somewhat Liberal

    Center

    Somewhat Conservative

    Moderately
    Conservative

    Very
    Conservative

    Extremely
    Conservative

    -100%
    Liberal

    100%
    Conservative

    Fair Reliability

    *Our bias meter rating uses data science including sentiment analysis, machine learning and our proprietary algorithm for determining biases in news articles. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative and 0% being neutral. The rating is an independent analysis and is not affiliated nor sponsored by the news source or any other organization.

  • Politician Portrayal

    35% negative

Ratings are based on recent news using data science and A.I. technology.