Bias Meter

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Center

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-100%
Liberal

100%
Conservative

Bias Meter

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NBC News was founded in 1940 by the Radio Corporation of America (RCA). One of its key founders include David Sarnoff, a pioneer in American radio and television. Situated in New York, NBC News is part of the larger NBCUniversal network, which includes prominent sister networks MSNBC and CNBC. A trailblazer in the television industry, NBC created the world's first morning television program. Over its 70-year-plus trajectory, NBC News has accumulated a wealth of rare historic footage. Its diverse array of programming spans late-night shows, political coverage, dramas, game shows, and talk shows. Certain programs, namely The Today Show, NBC Nightly News, and Meet The Press, have become embedded in the fabric of American households. Mirroring the shift to digital media, NBC News sustains a robust online presence via nbcnews.com, providing readers and viewers easy access to global news.
NBC News is ranked 115 among other media sources and has an average of 96,450,000 monthly visits according to Similar Web.
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NBC News has a Bias Score of -26% Medium Liberal which is based on a variety of factors including its policy and politician leanings, article ratings, and the use of biased language. Its Reliability is rated as Good, and additional analytical insights are available in the other tabs.

  • Bias Rating

    -26% Medium Liberal

  • Policy Leanings

    4% Center

    Extremely
    Liberal

    Very
    Liberal

    Moderately
    Liberal

    Somewhat Liberal

    Center

    Somewhat Conservative

    Moderately
    Conservative

    Very
    Conservative

    Extremely
    Conservative

    -100%
    Liberal

    100%
    Conservative

    Fair Reliability

    *Our bias meter rating uses data science including sentiment analysis, machine learning and our proprietary algorithm for determining biases in news articles. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative and 0% being neutral. The rating is an independent analysis and is not affiliated nor sponsored by the news source or any other organization.

  • Politician Portrayal

    86% negative

Ratings are based on recent news using data science and A.I. technology.