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-8% Center

Bias Meter

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Bias Meter

How the Rating is Determined
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Quartz has a Bias Score of -8% Center which is based on a variety of factors including its policy and politician leanings, article ratings, and the use of biased language. Its Reliability is rated as Good, and additional analytical insights are available in the other tabs.
Note: Quartz is a news aggregator and may have limited or no original political articles.
  • Bias Rating

    -8% Center

  • Reliability
    89% Reliable Good
  • Policy Leanings

    0% Center

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    -100%
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    Good Reliability

    *Our bias meter rating uses data science including sentiment analysis, machine learning and our proprietary algorithm for determining biases in news articles. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative and 0% being neutral. The rating is an independent analysis and is not affiliated nor sponsored by the news source or any other organization.

  • Politician Portrayal

    33% negative

Analysis of Quartz Articles

Analysis of Bias in Quartz Online Articles

Quartz has found that in-depth coverage of the business and economics is one of the most effective ways to drive subscriptions. It’s essential to ask: is Quartz truly biased?

To evaluate this, we can analyze select Quartz articles through several of Biasly’s bias rating criteria: Tone, Tendency, Author, Diction, and Expediency Bias.

  • Tone: The overall attitude conveyed by the article
  • Diction: Specific word choices made by the writer
  • Author: The background and social presence of the journalist
  • Tendency: Patterns of bias in the writer’s broader body of work
  • Expediency Bias: Quick visual or textual indicators like headlines and photos that imply bias

Screenshot of a news article titled "Biden's natural gas export pause adds to his mixed climate record," with a photo of a gas flare burning in a large open landscape.

Expand Analysis of Quartz Articles

Quartz Bias Overview

Founded in 2012 by Kevin Delaney, Jay Lauf, and the team at Atlantic Media, Quartz was to provide a modern approach to business news and global affairs. The idea came from the founders’ desire to reach a new generation of readers who consume news on digital platforms and prefer concise, engaging content.

Bar chart comparing U.S. adults' preferred sources for local news in 2018 and 2024, showing a shift from television to news websites or social media.

Source: Pew Research

They provide articles, analysis, and interactive content, making it a valuable resource for professionals and anyone interested in understanding the world of business and beyond. The publication often uses data visualization and interactive features to present information in a way that is both informative and visually appealing, setting it apart from traditional news outlets.

Expand Quartz Bias Overview

Quartz Reliability Overview

Is Quartz Reliable?

Quartz is generally considered reliable. Their excellent use of facts in nearly all of their articles helps their reputation in the news industry. One area they could improve on is their use of quotes, particularly using quotes from people who go against the narrative of the article.

At Biasly, we specialize in evaluating not just bias but also the reliability of media outlets. Let’s explore the accuracy and trustworthiness of Quartz.

How to Evaluate Reliability?

Reliability refers to how trustworthy or accurate a news source is. If we can’t trust what we read, then continuing to consume content from that outlet serves little purpose. So how do we evaluate a news outlet’s reliability?

There are several key indicators of reliability to consider when assessing a media source. Red flags of an unreliable article can include wild, unsubstantiated claims, facts that depend on other unreliable sources, heavy use of opinionated language, and more. In contrast, hallmarks of a reliable source include:

  • Absence of subjective language
  • Citing credible sources (e.g., .gov, .edu, academic references)
  • Verifiable facts and statistics from multiple outlets
  • Use of primary sources, like interviews or transcripts
  • Consistency with coverage across other platforms

Biasly’s reliability scores incorporate these elements in evaluating media outlets.

Expand Quartz Reliability Overview

Quartz Editorial Patterns

Quartz’s coverage of political topics often reflects a Center bias, with consistent patterns in phrasing, source selection, and thematic focus that are Neutral. While the publication demonstrates journalistic standards in many of its reports, the choice of issues, framing, and word usage can indicate a political slant. The editorial patterns of Quartz suggest that they do not show strong bias on most issues.

Coverage of Liberal vs. Conservative Topics

Quartz focuses on global economics and business. When covering these issues, they generally don’t show favoritism toward either position. They also try to include other countries’ political positions, which can sometimes differ greatly from the U.S. political consensus.

Despite this, Quartz still covers plenty of topics related to the U.S. economy and business world. Recent coverage has focused heavily on technology, a growing policy and market issue in the U.S. Their coverage of technology tends to focus more on development than on potential regulations. Some could argue this would focus more on the Republican side of the issue, as Republicans generally support competitive capitalism. However, this could just be because their editorial focus is on business rather than on government policy. News media bias manifests in subtle ways.

Policy and Issue Framing

Quartz covers most issues with little bias. Abortion, environmental regulations, and the European Union are among their most-covered issues outside the business world. They cover these issues with little bias. Their ability to cover environmental regulations with minimal bias is notable, since many business-first publications may show bias against these regulations because they could hurt businesses.

Expand Quartz Editorial Patterns

Funding and Ownership

Last updated: February 20, 2026

Who Owns Quartz?

A person wearing glasses, a black blazer, and a white shirt stands with arms crossed in front of a dark blue background.

Yusuke Umeda, Former CEO of Uzabase – Source: Wikimedia Commons

Atlantic Media sold Quartz to Japanese firm Uzabase in 2018. Axios estimates the sale was about $75 million to $100 million. Uzabase sold the company to G/O Media in 2022. In 2025, G/O Media sold the company to Redbrick, its current owner. This means that  Quartz has been owned by 4 different companies since 2018. Redbrick is a Canadian software firm. They also own Duplex, which is a syndicated news discovery tool.

Who Funds Quartz?

Quartz does not have as many traditional banner ads, instead relying on native advertising and sponsored content. Sponsored content is a controversial practice in journalism, as some believe it can prevent a publication from being objective. They also have memberships that unlock access to special content. Their newsletters are one of the most notable privileges for premium members.

Additional Insights

News Source Comparison

When it comes to news source comparison, Quartz is often evaluated alongside other economics and business publications. Sources like Bloomberg, Forbes, and The Wall Street Journal often present similar tones and editorial philosophies. While Quartz maintains a Center media bias, it differs from strongly partisan sources in that it includes opposing viewpoints and strives for coverage balance.

This puts it in contrast with more biased media outlets that present consistently one-sided narratives without factual counterpoints. Readers seeking balanced political coverage may compare Quartz’s framing of issues with outlets rated as Center or Lean Right on our Media Bias Chart, or explore other regional papers on our Similar Sources page.

Notable Contributors and Authors

Quartz features a diverse range of reporters and columnists, many of whom are deeply familiar with economics and business. Quartz has become more reliant on freelance reporters over the past couple of years, but still employs many talented journalists.

Dan Hirschhorn is the current editor-in-chief of Quartz. He started as a reporter for The Bulletin in 2007. He worked for various Pennsylvania-based publications until joining Quartz. He was hired by Quartz in 2024 to be their editor in chief. As a writer, Hirschhorn focuses on stocks and technology. His leadership has helped the company grow despite being sold four times since 2018.

Expand Additional Insights

Frequently Asked Questions

Is Quartz considered left or right-leaning?
Has Quartz been accused of fake news or misinformation?
How does Biasly determine bias in news sources?
Is Quartz reliable for fact-based reporting?