Task & Purpose is an online publication that has a focus on helping soldiers transition back to civilian life. The website was founded in 2014 by Zachary Iscol, Brian Jones, and Lauren Katzenberg, and is currently owned by North Equity LLC, a media company based in New York City. Based in New York City, the niche for Task & Purpose is military life and veterans. It also provides articles about entertainment, culture, technology, and history regarding the United States Armed Forces and the defense industry. According to SimilarWeb, the website taskandpurpose.com has an average of 2.9 million visits and is ranked 14,048 among other media sources in the United States. One interesting fact: Task & Purpose has developed a reputation for its in-depth reporting and analysis on issues that are often overlooked or underreported in mainstream media, providing a valuable resource for those interested in understanding the realities of military life and the transition to civilian society.