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Launched in 1952 as the first live, coast-to-coast morning television show, Today has become a cherished institution in American television and news media. Currently owned by NBCUniversal, it delivers a diverse range of content, including breaking news on major national and international events, expert insights on politics, business, and social issues, engaging features on food, travel, fashion, and health, human interest stories, celebrity interviews and entertainment news. Today is renowned for its iconic morning format, its diverse team of hosts and contributors, its focus on positive news and uplifting stories, and its influence on American culture. It is headquartered in New York City.
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Fair Reliability
*Our bias meter rating uses data science including sentiment analysis, machine learning and our proprietary algorithm for determining biases in news articles. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative and 0% being neutral. The rating is an independent analysis and is not affiliated nor sponsored by the news source or any other organization.
The Analyst Bias Score is on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative, and 0% being neutral.
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Fair Reliability
*Our bias meter rating uses data science including sentiment analysis, machine learning and our proprietary algorithm for determining biases in news articles. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative and 0% being neutral. The rating is an independent analysis and is not affiliated nor sponsored by the news source or any other organization.
21% negative
TODAY Policy Leanings
Policy | Bias score |
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Abortion | |
Affirmative Action | |
Anti-Discrimination Laws | |
Assisted Suicide | |
Competitive Capitalism | |
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Abortion
Affirmative Action
ARTICLE | BIAS SCORE |
---|---|
Key civil rights groups blast Supreme Court for reversing affirmative action | 18% Somewhat Conservative |
What is affirmative action? Policy explained in simple terms | 0% Center |
Anti-Discrimination Laws
ARTICLE | BIAS SCORE |
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Parents of school shooter Ethan Crumbley both sentenced to 10-15 years for involuntary manslaughter | 0% Center |
Assisted Suicide
ARTICLE | BIAS SCORE |
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Embattled attorney Alex Murdaugh indicted in slayings of wife and son | -16% Somewhat Liberal |
Competitive Capitalism
ARTICLE | BIAS SCORE |
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‘Heartbroken’ Eric and Ivanka Trump pay tribute to late mom Ivana with childhood photos | 0% Center |
TODAY Articles
Date | Article title | Bias rating | ACTIONS |
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TODAY Politician Portrayal
Politician | Sentiment |
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Military Spending
Date | Sentiment | Associated Article | Snippet |
---|---|---|---|
08/25/2019 | 75% For | Trump Family Detentions Flores Agreement (link) | So, of course, the Trump administration is doing the opposite in a baldfaced |