Yellowhammer News was launched in 2011 by entrepreneur and businessman Cliff Sims, who had a vision of creating a news platform that was deeply connected to the local community and focused on delivering news that had a direct impact on their lives. Having grown into a trusted and widely recognized source of news in Alabama, it remains under the ownership of Yellowhammer Multimedia. Based in Birmingham, Alabama, Yellowhammer News primarily focuses on news that impacts the state. Topics covered range from Politics and Business to Culture and Entertainment, providing Alabamians with timely updates on the issues and events that matter to them. **One interesting fact**: The name "Yellowhammer" is quite significant as it's the state bird of Alabama. The outlet's name reflects its deep roots in and commitment to Alabama, symbolizing its dedication to providing Alabamians with news that directly affects them. This local connection gives the Yellowhammer News its unique identity and appeal to its audience.