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24% Somewhat Right

Bias Meter

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Bias Meter

How the Rating is Determined
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Hot Air has a Bias Score of 24% Somewhat Right which is based on a variety of factors including its policy and politician leanings, article ratings, and the use of biased language. Its Reliability is rated as Average, and additional analytical insights are available in the other tabs.

  • Bias Rating

    24% Somewhat Right

  • Reliability
    67% Reliable Average
  • Policy Leanings

    32% Somewhat Right

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    Average Reliability

    *Our bias meter rating uses data science including sentiment analysis, machine learning and our proprietary algorithm for determining biases in news articles. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative and 0% being neutral. The rating is an independent analysis and is not affiliated nor sponsored by the news source or any other organization.

  • Politician Portrayal

    89% negative

Hot Air Editorial Patterns

Hot Air’s coverage of political topics often reflects a Somewhat Right bias, with consistent patterns in phrasing, source selection, and thematic focus that are Slightly Conservative. While the publication demonstrates journalistic standards in many of its reports, the choice of issues, framing, and word usage can indicate a political slant. Editorial patterns generally lean conservative.

Coverage of Liberal vs. Conservative Topics

Hot Air generally takes a Somewhat Right lean when covering issues. This bias can be seen in their coverage of conservative issues like abortion, border control, and the border wall. These are issues they cover extensively as well, with Biasly analyzing 59 abortion articles, 42 border control articles, and 32 border wall issues. This lean can also be seen in their coverage of liberal issues like the Black Lives Matter protests and clean energy. They cover these issues less, but when they do, they take the same lean they’d take for conservative issues.

Despite some Somewhat Right leans, there are plenty of issues that don’t show as much bias. On racial issues, such as affirmative action, anti-discrimination laws, and civil rights, Hot Air takes a centrist position. None of these issues are widely covered by Hot Air, but it still shows Hot Air’s willingness to take a more neutral approach when needed.

Expand Hot Air Editorial Patterns

Hot Air Bias Analysis

Hot Air was founded in 2006 by Michelle Malkin, a conservative author and political activist. Malkin created Hot Air as a platform to provide conservative commentary on current events and politics, offering an alternative perspective to mainstream media coverage. The idea for Hot Air stemmed from Malkin’s desire to expand her reach beyond her personal blog and create a space for like-minded contributors to share their views.

Based in the United States, Hot Air primarily covers political news, current events, and cultural issues from a conservative perspective. The website features a mix of original reporting, opinion pieces, and aggregated news content. Hot Air’s coverage includes national and international politics, economic policy, social issues, and occasionally entertainment and sports news as they intersect with politics and culture.

A chart categorizes various news outlets by political bias, from "Very Left" to "Very Right," listing logos of media organizations in each category.

Media Bias Chart, Source: Biasly

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Hot Air Reliability Analysis

Is Hot Air Reliable?

Hot Air finds itself toward the middle of the spectrum, with neither high nor low accuracy. Let’s explore the accuracy and trustworthiness of Hot Air.

How to Evaluate Reliability?

Reliability refers to how trustworthy or accurate a news source is. If we can’t trust what we read, then continuing to consume content from that outlet serves little purpose. So how do we evaluate a news outlet’s reliability?

There are several potential measures of reliability to look out for when determining whether a media source is reliable. Red flags for an unreliable article can include wild, unsubstantiated claims, facts that depend on other unreliable sources, heavy use of opinionated language, and more. In contrast, hallmarks of a reliable source include:

  • Absence of subjective language
  • Citing credible sources (e.g., .gov, .edu, academic references)
  • Verifiable facts and statistics from multiple outlets
  • Use of primary sources, like interviews or transcripts
  • Consistency with coverage across other platforms

Biasly’s reliability scores incorporate these elements in evaluating media outlets.

Expand Hot Air Reliability Analysis

Funding and Ownership

Last updated: January 23, 2026

Who Owns Hot Air?

Hot Air was purchased by Salem Media Group in 2010. As stated earlier, their parent company is located in Irving, Texas. They are best known for their radio stations, which they own and operate 117 stations in 38 markets. However, they also have a radio advertising company, an internet provider, and a publishing company under their umbrella. They own other conservative websites, such as Townhall, RedState, and PJ Media.

Salem Media Group is still run by its co-founder, Stuart Epperson. Epperson founded the group with his brother-in-law, Edward G. Atsinger III. The group saw major expansion with 100s of radio stations in their ownership within the first few years. Epperson is currently the Chairman, while Atsinger III stepped down but remains on the board. Epperson is also the President of The Conservative Council for National Policy.

Who Funds Hot Air?

Hot Air gains its funding through online advertising. They also have several subscription tiers for readers who wish to avoid ads. Their “VIP” subscription is $13.25 per month and $159 a year. It’s unknown how much funding they receive from their parent company.

Additional Insights

Last updated: January 26, 2026

News Source Comparison

When it comes to news source comparison, Hot Air is often evaluated alongside other national outlets that lean somewhat-right or medium-right. Sources like The Dispatch, The Wall Street Journal, and Forbes often present similar tones and editorial philosophies. While Hot Air maintains a Somewhat Right media bias, it differs from strongly partisan sources in that it occasionally includes opposing viewpoints and strives for regional coverage balance.

This puts it in contrast with more biased media outlets that present consistently one-sided narratives without factual counterpoints. Readers seeking balanced political coverage may compare Hot Air’s framing of issues with outlets rated as Center or Lean left on our Media Bias Chart, or explore other regional papers on our Similar Sources page.

Notable Contributors and Authors

Founder Michelle Malkin left  Hot Air after selling it to pursue other interests. She was a Fox News contributor before joining NewsMax TV. Despite this, there are still many other notable writers who keep Malkin’s vision alive.

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Frequently Asked Questions

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Ratings are based on recent news using data science and A.I. technology.