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Bias Meter

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KIRO 7 was founded in 1958 as KIRO-TV, a television station serving the Seattle-Tacoma metropolitan area. The station was established by the Queen City Broadcasting Company, a group of local business leaders who recognized the growing importance of television as a medium for news, entertainment, and community engagement. The idea came from their vision to create a television station that could cater to the specific needs and interests of the Pacific Northwest region. Today, KIRO 7 is owned by Cox Media Group, a major media company that operates television stations, radio stations, and digital platforms across the United States. Based in Seattle, Washington, KIRO 7 covers a wide range of news and information relevant to the Seattle-Tacoma area and the broader Pacific Northwest region. The station's website features reporting on local politics, business, sports, weather, and community events. KIRO 7 also provides coverage of national and international news that impacts its viewers. The station has become known for its comprehensive weather reporting, particularly during severe weather events that frequently affect the region, such as heavy rain, windstorms, and snowstorms. KIRO 7's programming includes a mix of news updates, weather forecasts, sports coverage, and human-interest stories that reflect the diverse interests of its Seattle-Tacoma audience. One interesting fact: A unique aspect of KIRO 7 is its long-standing commitment to investigative journalism. The station has a dedicated team of investigative reporters who delve into complex issues, uncover wrongdoing, and hold local and state authorities accountable. KIRO 7's investigative reporting has led to significant changes in policies and the exposure of corruption, making it a trusted source of in-depth, impactful journalism for the people of the Pacific Northwest. This dedication to investigative reporting sets KIRO 7 apart and demonstrates its role as a watchdog for the community it serves.
KIRO is ranked N/A among other media sources and has an average of 3,379,000 monthly visits according to Similar Web.
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KIRO has a Bias Score of -24% Somewhat Liberal which is based on a variety of factors including its policy and politician leanings, article ratings, and the use of biased language. Its Reliability is rated as Average, and additional analytical insights are available in the other tabs.

  • Bias Rating

    -24% Somewhat Liberal

  • Policy Leanings

    -2% Center

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    Average Reliability

    *Our bias meter rating uses data science including sentiment analysis, machine learning and our proprietary algorithm for determining biases in news articles. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative and 0% being neutral. The rating is an independent analysis and is not affiliated nor sponsored by the news source or any other organization.

  • Politician Portrayal

    100% negative

Ratings are based on recent news using data science and A.I. technology.