SAP BrandVoice: How To Make Mining A Magnet For TikTokers

Contributing sentiments towards policy:

61% : "We have to make mining more attractive to the TikTok generation," said Marcelo Santos, General Manager of Digital Technologies, Nexa Resources, at SAP's recent International Conference for Mining and Metals.
60% : Mining has always been about three things: securing access to land and its resources, having the people to develop them efficiently, and having access to capital.
58% : According to the EY report, access to capital in mining and metals is increasingly tied to ESG performance and LTO, making it more important that miners articulate their commitment and achievements in creating value beyond the bottom line.
56% : Mining is a long-term business requiring long-term investments.
53% : Santos' goal is the same for mining.
49% :Mining is a risky business when it comes to human health and its impact on the environment.
43% : Santos compares mining to banking 20 years ago.
41% : Land access is impacted by license to operate (LTO) as resource nationalism rises, a poor brand image limits the ability to attract talent, and capital markets are reluctant to invest in mining because of the long-term nature of the business.

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