The Guardian Article RatingThe Guardian view on festive marketing: stop spending like there's no tomorrow | Editorial
- Bias Rating
10% Center
- Reliability
60% ReliableFair
- Policy Leaning
10% Center
- Politician Portrayal
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-100%
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The A.I. bias rating includes policy and politician portrayal leanings based on the author’s tone found in the article using machine learning. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative, and 0% being neutral.
Sentiments
N/A
- Liberal
- Conservative
| Sentence | Sentiment | Bias |
|---|---|---|
| "A small part of the job could be done by tightening up regulation in order to make the daily bombardment of ads bear more semblance to reality." | Positive | 8% Conservative |
| "The ASA declined to investigate complaints as it was developing regulations around travel ads (for which it did use the easyJet campaign as research)." | Negative | -2% Liberal |
| "As a new book, Badvertising by Andrew Simms and Leo Murray, records, of the 503 complaints about misleading environmental ads made last year to the ASA, almost 90" | Negative | -30% Liberal |
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Reliability Score Analysis
Policy Leaning Analysis
Politician Portrayal Analysis
Bias Meter
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Contributing sentiments towards policy:
54% : A small part of the job could be done by tightening up regulation in order to make the daily bombardment of ads bear more semblance to reality.49% : The ASA declined to investigate complaints as it was developing regulations around travel ads (for which it did use the easyJet campaign as research).
35% : As a new book, Badvertising by Andrew Simms and Leo Murray, records, of the 503 complaints about misleading environmental ads made last year to the ASA, almost 90% were not investigated as they were outside the watchdog's remit or not in violation of regulations.
*Our bias meter rating uses data science including sentiment analysis, machine learning and our proprietary algorithm for determining biases in news articles. Bias scores are on a scale of -100% to 100% with higher negative scores being more liberal and higher positive scores being more conservative, and 0% being neutral. The rating is an independent analysis and is not affiliated nor sponsored by the news source or any other organization.