Is LifeZette Reliable?

By · Oct 27, 2023 · 11 min read

Is LifeZette Reliable?

LifeZette, since its inception, has consistently held its ground as a formidable voice within the conservative media landscape. Established by veteran journalist and political commentator Laura Ingraham, the outlet has carved out a niche, providing an alternative perspective to the prevailing mainstream narratives. Rooted deeply in conservative principles, LifeZette highlights critical issues from a right-leaning viewpoint and serves as a platform for voices often marginalized or overlooked by other media behemoths.

In an age where media polarization is evident, and public trust in news outlets is in flux, LifeZette serves as an alternative for those seeking a conservative viewpoint. The outlet aims for comprehensive coverage while maintaining its ideological foundation by offering a blend of political analysis, cultural commentary, and interviews.

Does Reliability Matter?

Reliability, in general, refers to how trustworthy or accurate information, or in this case, a news source is. If we consider this definition, it quickly becomes clear why reliability is important in media sources. If we can’t trust the things we read then there isn’t much of a point in continuing to consume content from that source, after all. So how exactly can we gauge the reliability of a news source anyways?

There are several potential measures of reliability to look out for when trying to determine whether a media source is reliable or not. Red flags for an unreliable article can include the presence of wild unsubstantiated claims, facts dependent on other unreliable sources, heavy use of opinionated language, and more. Some indicators of a reliable news source, on the other hand, include things like:

  • Absence of subjective/opinionated language in articles
  • Credible sources cited (e.g., neutral sources, .gov, .edu websites)
  • Facts and statistics backed by multiple relevant outside sources
  • Use of primary sources when possible (e.g., interviews, quotes)
  • Information that remains consistent across news sources

So How Does LifeZette Fare in its Reliability?

The Political Bias Index, pioneered by Biasly, objectively evaluates news organizations’ dependability. For LifeZette, Biasly awards an Analyst rating of 78% reliability for the quality of sources and quotes, including their uniqueness and diversity. Moreover, a Computer reliability rating of 45% translates to a Grade D regarding the quality of sources and quotes. It’s crucial to recognize that these ratings represent averages; thus, the reliability of individual articles may vary.

According to a recent survey by the Pew Research Center, 59% of American adults believe that the news media should only provide the facts without any interpretation. Conversely, 40% support the inclusion of some opinions alongside facts. This study, which involved 4,132 participants from the Center’s American Trends Panel, took place from September 27th to October 10th, before the 2016 national elections.

Pew Research Center
Source: Pew Research Center

Let’s delve into the data underpinning these ratings and explore guidelines for discerning trustworthy news sources.

LifeZette Accuracy and Reliability

LifeZette has frequently come under scrutiny from those who challenge its editorial integrity, alleging that it promotes sensationalized or unreliable news. As with many political platforms, it mirrors a specific bias, notably a conservative stance. Nevertheless, perceptions of its credibility vary among readers and media experts. While it attracts a dedicated audience drawn to its pronounced right-leaning perspective, arguments exist that its content lacks stringent journalistic standards. We will examine the publication for accuracy and factuality, scanning vigorously for potential selection or omission bias.

Selection bias is when stories and facts are selected or deselected, often on ideological grounds, to create a narrative in support of the new sources’ ideology. Omission bias, on the other hand, is when different opinions and political views regarding a situation are left out so that the reader is only exposed to the ideological perspective supported by the author. It’s important to keep in mind these two types of biases when trying to assess an article’s level of accuracy.

Biasly provides an accuracy rating as a percentage, where 1% indicates low accuracy and 100% signifies high precision. We determine this rating by evaluating the consistency of assertions with available evidence, the number of trustworthy internal references, and the presence of credible external references. Biasly’s official website offers reliability and accuracy evaluations for recent LifeZette news articles. Based on the analysis we’ve reviewed, LifeZette typically has a reliability score of 78%. However, this score can differ across articles, with significant deviations in reliability often stemming from biases, particularly selection and omission bias.

Also, BuzzFeed News has a very liberal bias at -54% and is 84% reliable, according to Biasly’s Analyst ratings. For instance, they had one article that was 75% reliable and somewhat liberal, titled “Fox News And Dominion Voting Systems Have Settled Their Defamation Lawsuit.” Another piece, “It’s Not A Silly Question: Here’s What Trump’s Arraignment Actually Means,” is only 35% reliable and has a much stronger liberal bias. As a result, stories that exhibit more substantial bias are typically less reliable than more neutral ones.

Moving forward, this LifeZette article, “Harris to travel to Guatemala, Mexico amid criticism over border crisis, fails to visit U.S. border,” by Adam Shaw, holds a 42% conservative Analyst bias score and is only 54% reliable. As for the reasoning behind this ranking, selection bias becomes evident in the framing and choice of details. The title focuses on Vice President Kamala Harris’ perceived shortcomings, even before detailing her intended actions or the reasons for her decisions. The article leads with the administration’s alleged struggles and criticisms, emphasizing them over the rationale or goals of Harris’ diplomatic mission:

“The president has asked Secretary [Alejandro] Mayorkas to address what is going on the border and he has been working very hard on that and is showing some progress because of his hard work,” she (Harris) said at a Northern Triangle security roundtable.

This quote, which highlights a collaborative effort and progress, is sandwiched between narratives of inaction and criticism:

“She has faced criticism for not visiting the border — something this latest trip does not seem to resolve.”

  • Reliability Issues: This statement seems to imply a direct correlation between Harris visiting the border and the resolution of the migrant crisis. The reliability concern here is that the “resolution” of the situation is not solely contingent upon a border visit, especially when considering Harris’ stated diplomatic objectives. The phrasing suggests a biased implication.

“At a House GOP press conference on Wednesday, Republicans displayed a milk carton with Harris’ picture on it with the slogan ‘Missing at the Border.”’

  • Reliability Issues: While this may be a factual occurrence, the decision to include this visual imagery without presenting a counter-response or more context might induce emotional reactions from readers and thus potentially skew the reader’s perception of the situation. The inclusion, without an adequate counterbalance, can highlight selection bias.

“The Biden administration has been struggling to handle a historic surge in migrants to the border, one that critics have said is fueled by the administration’s liberal immigration policies.”

  • Reliability Issues: The phrasing “struggling to handle” carries a negative connotation, while the latter part attributes the surge to the administration’s policies based on critics’ opinions. Without more context or data, one might see this quote as omitting positive steps or actions the administration might be taking.

“Images of child migrants packed in facilities in South Texas, combined with numbers showing record numbers of migrant apprehensions this year is increasing pressure on the administration to act.”

  • Reliability Issues: This quote, juxtaposing “child migrants packed in facilities” with “record numbers of migrant apprehensions,” emotionally charges the narrative. The word “packed” is emotionally laden and could skew readers’ perceptions negatively. While it might be factual, its presentation without counterpoints or broader context may contribute to selection bias.

Based on this analysis, it is clear that heightened bias can diminish the reliability of news reporting. Like any news source, readers should engage critically with articles like these, remaining aware of potential biases and their impact on the content.

We will further investigate similar cases, evaluating the authenticity of LifeZette’s content. Our analysis will consider potential selection/omission biases and the credibility of their sources and information.

Analysis of Reliability in LifeZette Opinion Pieces

Journalism that leans towards expressing opinions is an appropriate platform for reporters to share their personal views, even though it’s best to avoid excessive bias in standard news articles. While opinion articles may be less reliable due to their subjective nature, they are valuable in broadening one’s perspective on political stances.

LifeZette has faced criticism for disseminating conspiracy theories and misinformation. Numerous media oversight bodies and fact-checking organizations have raised concerns about the accuracy and trustworthiness of some articles featured on LifeZette. However, like many media entities that have pronounced partisan biases, LifeZette often presents news in a manner consistent with its political stance. Previously, they have received criticism for sharing misleading narratives, especially concerning possibly unproven claims about Dominion voting machines being tampered with by Soros-affiliated entities. Additionally, LifeZette retracted a video speculating on Bill and Hillary Clinton’s alleged roles in the deaths of several political figures.

Quality of Sources and Facts Used

The quality of sources and facts is the bedrock of public trust, ensuring that audiences receive accurate and reliable information to make informed decisions. Compromising this standard undermines the news outlet’s integrity and diminishes its readership’s confidence.

A comprehensive article, especially on political topics, should ideally provide credible sources, factual accuracy, a range of viewpoints, unique citations, and clear, contextual quotations. Considering this, we will explore a LifeZette article by Christian Collins titled “Republicans Have to Get Smarter at Winning Elections.” To better understand how the piece measures against these benchmarks, let’s delve into a structured assessment:

Criteria Analysis
Quality of the Sources:        Collins does not cite any full-length, direct sources from the information provided in the article. External links are necessary for the accuracy and credibility of the statements to be verified.
Quality of Facts Presented and Why:The article contains specific figures, but their authenticity could be better with more extended direct citations. Reputable sources should back factual claims.
Sources with Opposite Viewpoints/Biases:            The provided excerpt doesn’t specify any sources, making it unclear if sources with opposite viewpoints or biases came into play.
Uniqueness of Sources:      Collins does not explicitly mention any unique sources to back up his data. The article references general opinions but doesn’t specify who these individuals are or link to their comments or research.
Short Quotes and Lack of Complete Sentences:     Collins employs three brief quotations, none of which form complete sentences. He asserts that voters have likened elections under Harris County District Attorney Kim Ogg’s guidance to a “disaster” akin to “voting in a third-world country.”


Additionally, Collins suggests that the “old-guard Establishment” of the Republican Party attributes the “quality of candidates,” handpicked by Donald Trump, as the reason behind the GOP’s defeat in the 2022 midterm elections. Using truncated quotes can skew their original intent, and the clarity can get compromised without proper context.

The importance of sourcing and verifiability, particularly in political journalism, cannot be overstated. The readership largely depends on news outlets offering information that will shape their understanding, inform their discussions, and influence their voting behavior. It’s an immense responsibility for journalists and news outlets, requiring meticulous attention to detail, transparency, and adherence to the highest standards of journalistic ethics.

In the internet era, where misinformation can spread like wildfire, it’s even more imperative for articles, especially on polarizing topics, to be well-researched and impeccably sourced. For the audience, verifying claims made in an article fosters trust and credibility. For the publishers and authors, it’s a testament to their commitment to quality journalism. As readers become more discerning and critical of the information they consume, only those outlets prioritizing these values will continue to hold the public’s trust.

Another LifeZette opinion piece by Steve Pomper, “Leftists in the U.S. and Canada Challenge Satire Sites as Purveyors of Parody,” features 14 quotes. Of those 14 quotes, two are long, eight are short, and four are medium-length.

In addition to that, the author, Steve Pomper, provided seven sources for the article as follows:

SourceSource LeaningQuote from AuthorAnalysis
A Townhall article: You Can Tell What Leftists Are Doing By What They Accuse Conservatives Of Doing


Moderately Conservative: See Biasly rating“How do I know leftist leadership is behaving like a religious cult? Because they’re accusing conservatives of behaving like a religious cult. As Kurt Schlichter once wrote at Townhall, ‘You Can Tell What Leftists Are Doing By What They Accuse Conservatives Of Doing.”’This statement suggests that political accusations mirror the accusers’ actions when they arise. This idea needs careful consideration, given the wide range and complexity of different political ideologies and movements.
A Townhall article: Democratic Rep Says Majorie Taylor Greene’s Ban From Twitter is ‘Too Little,’ ‘Too Late’


Moderately Conservative: See Biasly rating“Townhall reported Twitter has permanently banned Georgia Republican U.S. Representative Marjorie Taylor Greene. The prickly, petty tyrant, Jayapal, said, the ban was ‘a little too late’ and that it’s a good thing Greene’s voice was taken ‘out of the mix.”’The quote cites Townhall’s report on Marjorie Taylor Greene’s Twitter ban and a statement by Pramila Jayapal, demonstrating a notable conservative bias evident in its subjective characterization of Jayapal.
A report from Legal Insurrection“The fittingly named, Legal Insurrection reported Elias recently suggested contorting the 14th Amendment to fit around Republican U.S. representatives into square ‘insurrectionist’ holes. So, they can then be expelled from Congress and decreed ineligible to ever run for political office again (Parody? Right?).”Legal Insurrection, a site with a conservative lean, reported that Marc Elias had proposed using the 14th Amendment against some Republican representatives. The tone of the quoted article seems to question whether this proposal is serious or just a parody.
A Fox News articleVery Conservative: See Biasly rating“Apparently, this neo-oppressive Canadian government is increasing its corrupt pressure. Now, FOX News is reporting, ‘Canadian trucker ‘Freedom Convoy’: 2 [arrested] charged, 13 active investigations….’ Could this finally be satire? I wish.”The quote refers to a Fox News report, a network known for its conservative viewpoint. While the mentioned events, like arrests linked to the Canadian “Freedom Convoy,” might be factual, the description of the Canadian government as “neo-oppressive” and “corrupt” could be an opinion influenced by this conservative stance.
A Daily Mail articleModerately Conservative: See Biasly rating“It is very likely fake news, folks. We’ve already seen where true Canadian patriots shouted down and shunned supposed ‘racists’ (planted?) in their midst. These are likely either government agents (like the U.S. reportedly used during the January 6th riot) or leftist Canadian radicals who support Trudeau’s tyranny. His reign is so oppressive right now, the Canadian military has warned personnel not to show support for the convoy.”The Daily Mail article talks about Tucker Carlson from Fox News condemning the Canadian media and Prime Minister Justin Trudeau during the truckers’ protest against vaccine mandates. Carlson blames Trudeau and the media for oppressive behavior and tarnishing the image of the protestors.
A Daily Mail articleModerately Conservative: See Biasly rating“Canadian MP Candace Bergen, in the House of Commons, condemned Trudeau and blasted him for slandering the trucker movement and lying about their behavior. She called on the Canadian Prime Minister to apologize to the ‘patriotic peace-loving’ truckers and their supporters.”This quote concerns Canadian MP Candace Bergen criticizing Prime Minister Trudeau in Parliament for his comments about the trucker protests. While this quote presents a clear political viewpoint in a divided situation, readers should remember there might be a bias. They should consider other views and sources to understand the situation in Canada fully.
A report from The Post MillennialCenter-right: See Biasly rating“The Post Millennial also reported, another Conservative MP, Pierre Poilievre, slammed ‘Trudeau for falsely claiming the trucker convoy is ‘racist.”’Poilievre criticized Trudeau for labeling the Freedom Convoy, a truckers’ protest against vaccination mandates, as racist while underscoring previous racial missteps by Trudeau and his party. Supporting the truckers, Poilievre highlighted their struggle and societal contribution, advocating against the government’s dismissive stance.

The source quality raises some concerns upon examining the article in question. While all the outlets present news with a conservative lean, some, such as Townhall, Legal Insurrection, or The Post Millennial, might not be as widely recognized as mainstream, thus inviting scrutiny regarding their editorial standards. A writer will bolster an article’s reliability with references to diverse, well-established publications that offer varied perspectives, and the omission of sources that might have an opposing viewpoint is a missed opportunity to present a balanced argument.

The facts presented in the article are vital in their narrative but might benefit from a wider variety of sources that differ politically. Given the strong opinions expressed, readers need to be able to trace the basis for such claims to multiple reputable sources. Including perspectives from alternative viewpoints or even direct statements from the individuals mentioned will always provide a more comprehensive understanding of the story.

Selection and Omission Bias

The title of this article, “Racist Leftists Hiding Critical Race Theory Teachings by Suing Mom Who Requested Records,” immediately sets a tone by labeling a group as “Racist Leftists,” hinting at selection bias from the onset. Within the article, there’s a pronounced emphasis on the author’s personal experiences with government-run animal shelters. However, the link between these experiences and the topic of Critical Race Theory in the title demands clarification. Without this, there’s a risk of omission bias, given that readers anticipate thorough explorations of the topics they read about.

The content largely centers on the author’s personal views and encounters, leaning away from an objective standpoint and furthering the perception of selection bias. The portrayal of the government and media is decidedly negative. Yet, the article lacks opposing viewpoints, other citizens’ experiences, or statements from governmental or media entities. This lack of balanced representation is another clear sign of omission bias. The narrative’s focus on the Freedom of Information Request process about animal shelters instead of Critical Race Theory exacerbates the sense of topic divergence. It continues the trend of omitting expected details.

In assessing the article against the backdrop of selection and omission bias, it’s evident that the piece leans towards a conservative perspective, especially in its portrayal of government and media institutions. However, the absence of information directly associated with the headline’s topic further cements the presence of omission bias.

To sum it up, the article, with its title implying a discussion on Critical Race Theory, mainly dives into unrelated personal experiences, revealing a notable omission bias. The selective narrative, combined with an evident distrust of government and media, not only indicates a conservative slant but also underscores the mechanisms of selection bias.

So, Is LifeZette Reliable?

LifeZette has frequently been at the center of debates concerning its news credibility. With a distinct conservative slant, the outlet has received criticism for occasionally intertwining opinion with objective reporting. This fusion can make it difficult for readers to distinguish impartial information. As with all media outlets, it’s essential for consumers to critically evaluate the content and corroborate information with other trusted sources to verify its authenticity. To facilitate this, consider using Biasly’s News Bias Checker to identify potential reliability issues and guide you toward the most accurate and trustworthy news.


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